Advertising Genius Lee Tae Baek

Lee Tae Baek & Baek Ji Yoon

Addie Kang & Baek Ji Yoon

Addie Kang & Go Ah Ri

Ma Yi Chan & Gong Sun Hye


Loosely based on the real-life events of Lee Jae Suk, this drama depicts the struggles Lee Tae Baek goes through in order to learn the art of advertising and gain recognition in this highly competitive industry. He’s willing to do anything and doesn’t mind being treated poorly if it’s in the pursuit of his dreams – to become a recognised advertiser.

Along the way, he meets Baek Ji Yoon who teams up with him as the copywriter while Tae Baek is the illustrator. She struggles together with Tae Baek in order to pursue her dreams, detesting success via family connections. Her determination to succeed without help from her rich background mirrors Tae Baek’s determination, the only difference between them being their wealth.

Addie Kang is a renowned advertiser with a cold attitude, working for a rival company and holding a high position in it. He serves as Tae Baek’s rival professionally and romantically as his cold heart is thawed by Ji Yoon. Tae Baek’s life becomes more interesting as his ex-girlfriend shows up as a completely different person after disappearing from his life a few years ago. Not only that, she’s now working with Addie Kang and looks down on Tae Baek who is still a nobody.

Tae Baek is determined to show everyone that hard work pays off and that he can and will become a well-respected advertiser!


Lee Tae Baek (Jin Goo)
Baek Ji Yoon (Park Ha Sun)
Addie Kang (Jo Hyun Jae)
Go Ah Ri (Han Chae Young)
Ma Yi Chan (Kwak Hee Sung)
Gong Sun Hye (Ah Young)
Lee So Ran (Han Sunhwa)



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